Uber has announced its advocacy for insurance policy reforms in states such as Georgia to address high rideshare insurance costs and reduce fares for consumers. The announcement was made on the company’s website on February 16.
According to Uber, rideshare drivers in Georgia face some of the highest insurance costs in the country, with mandatory insurance constituting 23% of fares. The company says that Georgia requires higher uninsured/underinsured motorist (UM/UIM) coverage for rideshare vehicles than for other drivers, including taxis in Atlanta. Uber argues that these high limits contribute to legal abuse, making the rideshare industry a target for lawsuits and increasing costs for both riders and drivers.
Bloomberg reports that Uber has joined the Protecting American Consumers coalition, which includes Waffle House Inc., to push for legal reforms targeting predatory legal practices. The coalition has committed to spending over $10 million in 2025 on TV, digital, and print ads, educational initiatives, and policy advocacy aimed at promoting consumer protection and legal system transparency. Its efforts will begin with a seven-figure ad campaign in Georgia supporting legislative changes that align with Governor Brian Kemp’s push to lower insurance rates.
Uber operates in over 70 countries and 15,000 cities worldwide, providing ride-hailing, food delivery, freight, and business mobility services. According to its website, Uber reports having over 150 million monthly active users and coordinating an average of 28 million trips per day. Since its founding in 2010, Uber has facilitated over 47 billion trips, making it the largest rideshare company globally.